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Our goal is to help writers tell their stories. Statistically, however, most of the manuscripts people write never get published. Out of the estimated two million book-length manuscripts circulating each year to publishers, only 100,000, or 5%, will be published. Of these 5%, only 30% sell enough copies to make money. Therefore, less than 2% of the manuscripts sent to publishers yearly will actually be published and make a profit.

At DeForest Press, we'll help you beat the odds by first looking at your market and audience objectively, since we are not interested in wasting a writer's time and money by printing thousands of copies of a poor book, only to have them sitting in the author's basement or garage. We'll listen to you and use our expertise to help you produce a professional, marketable, affordable book in quantities suited to your specific audience.

Where to begin?
While many authors write their book first and then think about the audience-the people who will buy their book-your book will have a much better chance of selling and making money if you begin with the audience in mind before you begin writing. Doing this allows you to tailor your book to the wants, needs and desires of your audience and therefore guarantee your own success.

Answering the following questions will help you position your book to reach the right market.

Audience
Who will buy your book? What kind of person would put your book on his or her Christmas list? This is your audience. What is their age? Interests? Hobbies? Clubs they belong to? Other books they read? Websites they visit?

Competition
What books already at the bookstore or library are most similar to your book? Why would people buy your book?

Timeline
Do you need your book done by a specific date? Is there an event or anniversary that could help launch the sale of your book? (For example, the 60th Anniversary of D-Day for a World War 2 book.) Books that are well written and ready to go can be printed in as little as 4-6 weeks.

Promotion
What opportunities do you have to promote your book in your community and beyond? What upcoming events, anniversaries or occasions do you have to sell your book? What local bookstores may be interested in selling your book?

Web Site
Do you have a web site where you can promote or sell your book? We'll work with you to determine how best to promote and sell your book on the DeForest Press web site. Or if you prefer, you can use your own site to create interest in your writing and offer presales of your book to get cash-in-hand even before printing.

Developing your own web site
If you'd like to have your own attractive, functional Internet presence at an affordable price, check out Beim Consulting. Besides knowing their stuff and listening to your needs so you can get the best web site for your intended audience, they saved us a couple hundred dollars right up front with their timely suggestions.